Wednesday, February 26, 2020

CASE STUDY ANALYSIS Essay Example | Topics and Well Written Essays - 1000 words

CASE STUDY ANALYSIS - Essay Example he brains behind the business including the friends of Holly Tucker and Sophie Cornish have had a wealth of experience in marketing and the media industry, having worked with big brands including the top five advertising agencies, major magazine houses, the Boots and L’Oreal. This must have injected a lot of skills and knowledge into the business successfully making it one of the awards winning online market places whose popularity cannot be overemphasized across the globe. The reputation of these brains has gone unchallenged. It follows then that they must have contributed immensely to the success of the business (Press release, 2010). The fact that the business has a variety of products ranging from garden to gourmet, bracelets to handbags, lingerie to linen, cushions to kid’s clothes, and scarves to stationery has also contributed a great deal to the success of the business. Furthermore these products are originally made (Gilmour, Matthews & Holden, 2011, p.103). This has boosted the business attracting customers from across the globe. Indeed, fantastic is the word to describe the products. People love beautiful things; they want to be associated with such fantastic products. These products are found in notonthehighstreet.com. As such people come flowing for the products that are largely seen to enhance their individual happiness and social well being. Another factor that is likely to have contributed to the success of this high profile business is the early realization of the importance of the modern information and communication technologies. The business has significantly taken advantage of the modern technologies thereby enhancing its marketing. The use of the internet for the promotion of the services, online marketing is a fundamental tool that this business has used to get to the point where it is. Companies like notonthehighstreet.com are likely to face certain challenges especially during the first years of operation. One of such major

Monday, February 10, 2020

Social media network Essay Example | Topics and Well Written Essays - 500 words

Social media network - Essay Example In the past, when there were no cell phones, e-mails or chatting, people had no other means of communication but to post letters to their loved ones abroad. Those letters took days and often weeks to reach the destination, and an equal amount of time would be consumed by the reply to reach the original sender. Thus, a single question asked by the original sender might take weeks to be answered. Today, people can have their question answered within a fraction of a second. This has promoted understanding among the family members. While the social media networking has generally increased the frequency of chat among the family members, it has also played a very important role in disrupting the familial relationships by developing controversies and confusions among the family members. â€Å"While the network does offer opportunities for meaningful social interactions and self-esteem boosts, it also opens a Pandora’s box of options for spying, stalking and other insecurity- and jealousy-driven actions between lovers† (O’Dell, 2011). Since the introduction of such social media websites like Facebook and Twitter, people have been able to spy on their spouses’ activities, links and interactions. A lot of husbands have found out that their wives have been cheating upon them by having extra-marital affairs and so have many wives. People that are too sensitive about relationships cannot see their spouses making friends with other people. Children happen to be the biggest, if any, victims of the social media networking. A lot of children have used the social media websites in the negative way. Numerous cases of child pornography have surfaced in the recent years in which a child has either posted his/her own nude photo or the nude photos of some of the class fellows on the internet. While this may seem an exciting idea at such an immature age, many people have to bear the consequences of such actions for the rest of their